Business owners build a token for several reasons for their business profits,
- tapping into new financial mechanisms to use tokens as proof of authenticity and reliability
- interacting with customers, fostering loyalty
- building a community around a brand.
Businesses can launch their tokens to raise funds for projects through processes like ICO, IDO, or STO. With tokens, they can reach a global audience without the middleman.
It represents the ownership of real-world assets like property. Most business people build tokens to reduce transaction fees by paying within their platforms. Tokens represent a new way of approaching business strategy and customer engagement, driven by the possibilities of blockchain technology.